Buying Leads
Zillow Giving Out Free Mortgage Leads
Has Zillow gone mad? They are obviously pursuing an innovative path.
Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage:
“…our new mortgage offering is coming soon. While we’re still several weeks away from an official launch, effective today, lenders can apply to be one […]
Finding the Right Lead Provider Starts with You
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries.
However, the businesses that buy leads vary dramatically in their lead management and sales processes. […]
California FHA Loan Limits: Get Them While Equity is Hot
Should be a busy weekend for smart mortgage broker and lenders. Bounce this list of CA FHA loan limits off your prospect and past client databases. See if there is someone you can help today.
These clients will want you to call!
If you are a lead provider and sell these types of targeted FHA leads; comment, […]
Does Your Lead Provider Do Co-Registration?
Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you […]
Inflection Points for Search Spending Similar to Lead Buying
Niki Scevak, former Jupiter Analyst and current marketing luminary, was strolling down search marketing memory lane when he came across the Stanford Entrepreneurs’ podcast, which contained a reference to one of his slides from his analyst days.
The interesting point that Niki makes, which struck me, is this:
…basically an S-curve that showed spending on search by […]
Lead Exchange (marketplace) Gains Solid Foundation
LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller […]
28Feb2008 | Bill Rice | 0 comments | Continued
Buy Leads, Why Buy Lead Management Too?
This is a great question! And since we sell the best lead management software at Kaleidico I will refrain from answering the question.
Fortunately, one of the top lead providers out there is pitching it for us. Listen to the latest ZipSearch Radio! show or visit the ZipSearch blog.
BTW, cover your ears when you hear our […]
Look for Lead Providers Who Change the Message for the Environment
There is a lot of talk about how the mortgage market has changed. It is certainly obvious that home owners and new home buyers are in a different state of mind. Is your marketing spend and advertising budget reflecting this change?
The best mortgage lead providers are changing their messages to reflect a different market. Seth […]
Understanding Key to FHA Modernization and Economic Stimulus Bill Opportunities
Like any good marketing or sales puzzle understanding the problem is half of the battle in acquiring new customers. Mortgage lead providers are gearing up there marketing acumen to find these special FHA qualified home buyers and home owners, but are you knowledgeable enough to answer all of these consumers questions?
Thanks to several resources compiled […]
Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief
As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:
Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits
These actions naturally create an exciting opportunity for a mortgage industry looking for […]
21Feb2008 | Bill Rice | 0 comments | Continued
Is NexTag Benefiting from Competitor Mortgage Woes?
News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group […]
LeadCritic talks Mortgage Leads with Owen Raun
If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun’s latest podcast with LeadCritic. Here are some highlights to listen for:
Did you know the Lead Critic went from the buy side (mortgage lender) to the sell side (lead provider)? […]
19Feb2008 | Bill Rice | 0 comments | Continued
Why Mortgage Advertising Continues Through Market Downturn
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate […]
eBureau Singing the Lead Marketwatch Hymn
Jeff Liebl of eBureau shares his ideas and views on a “credit score” for online leads. There is certainly a rowdy client base that wants this type of evaluation of Internet leads and lead providers. The top question to anyone in this industry is, “who has the best Internet leads?”
I think modeling services are valuable […]
Who has the best mortgage leads?
This is probably one of the most often asked questions by mortgage lenders and brokers. It seems simple enough and certainly should be measurable. So, why the debate and no definitive answer?
Clearly, the challenge is transparency. With the exception of Lead Marketwatch there is no information or data in the market on which to set […]
I like the Lead Exchange model but how can a lead exchange make money to survive? The generator gets ...
Don't know salestwit will gonna make a impact or can replace the bulky hosted CRM's but anyway I like the ...
Those are some great tips on using the internet for leads! 
I have to laugh at someone putting an affiliate link to LMB here... Come on people... 
My pleasure Dan. Glad you enjoyed it. Bills.com is a pretty smart company. 
THat was a really nice write up, I read about this BillsIQ thing today online and when I searched then ...
Just to clarify - the highest bidder in your search above is a lead gen company! 
I'm seeing PPC costs go way up because of people cross-monetizing them; i.e. selling and upselling them using squeeze pages. ...