Lead Company
Top 5 Mortgage Lead Providers of the Week
We have been getting a lot of request from our Lead Buyer Readera to dig (Digg Us, that’s a good idea too) a little deeper into the Lead Provider’s listed in the Top 5 on Lead Marketwatch each week. So, here you go:
5. ZipSearch.com, is a consistent top 5 mortgage lead provider. They are a privately […]
LendingTree Uncovers Breach of Lead Data
As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access to customer qualification forms. This is LendingTree’s description of the incident:
Recently, LendingTree learned that several former […]
Building a Lead Marketplace is Hard, as Zillow is Learning
Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, “wow this is hard!” Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets Negative Reviews (from Non-Adopters), outside observers (non-adopters) were pointing out all of […]
18Apr2008 | Bill Rice | 2 comments | Continued
Lead Generation Industry, You Asked We Delivered
At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data–seen as a critical success factor for online originations.
As you may remember we had this discussion all the way back at Leads2007:
TODOs
These major themes drove this group to commit to three major initiatives:
Internet Leads Best […]
10Apr2008 | Bill Rice | 0 comments | Continued
RushmoreDrive.com Launched
Several weeks ago I got whiff of something new coming out of IAC, RushmoreDrive.com (Rushmore Drive is where the Ballatyne Offices of IAC/Interactive are located). Today it was revealed in an email to me:
A vertical search engine for the Black Community. Here is the description from the About Us page:
Launched in April 2008, RushmoreDrive is […]
Zillow Mortgage Gets Negative Reviews (from Non-Adopters)
I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations:
Zillow did something radical
The harshest criticisms are from non-participants
Smart folks are observing and participating with the intent to learn
This is an important […]
Reply.com Launches Blog and Lead Exchange
Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging.
The concept of a lead exchange seems simple, but I think the challenge is in […]
Who Sells FHA Leads?
LeadCritic has done a little digging and discovered who is generating FHA mortgage leads.
Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, Bills.com just announced their FHA Select and FHA Stimulus Select lead programs that a being generated by their […]
What if I Bought Mortgage Leads in the UK?
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:
The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate […]
eBay Gets Closer to Its Affiliates
While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business.
eBay seems to view their affiliates as a strategic portion of their business model:
“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and […]
Zillow Giving Out Free Mortgage Leads
Has Zillow gone mad? They are obviously pursuing an innovative path.
Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage:
“…our new mortgage offering is coming soon. While we’re still several weeks away from an official launch, effective today, lenders can apply to be one […]
IAC/Interactive Cooking Up Something New?
Is IAC/Interactive Corp cooking up something new and multi-cultural from the LendingTree Ballantyne offices on Rushmore Drive?
The Charlotte Observer seems to have caught wind of something:
The site is the first ethnically themed initiative for IAC/InterActiveCorp, the New York-based Internet conglomerate that operates sites such as LendingTree and Ask.com. Although the site is meant for a […]
Finding the Right Lead Provider Starts with You
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries.
However, the businesses that buy leads vary dramatically in their lead management and sales processes. […]
Does Your Ad Ask For Feedback?
Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion.
Have you added a feedback link to your advertising? Would you be willing to? Would you rather buy leads from a lead provider that did?
Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief
As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:
Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits
These actions naturally create an exciting opportunity for a mortgage industry looking for […]
21Feb2008 | Bill Rice | 0 comments | Continued
Bill,
I've been following your posts and am currently writing a paper for one of clients. Would you be willing ...
which companies are those? As established ones go, new ones sprout up. 
Of course this is important and NOT in any way blown out of proportion. If it is YOUR information that ...
Hi Bill, it's David from Zillow,
Your summary is excellent. Balancing supply and demand is a fascinating challenge and has been ...
Spencer,
You guys have certainly done something unique, and should be commended for it.
I will be interested in tracking the ...
Bill we appreciate the kind words. The site is now live and we look forward to hearing your thoughts. ...
I am seeking information on loan modifications. I have heard that if you have a subprime loan the lender is ...
Spencer from Zillow here.
Bill, thanks for your post. The Zillow Mortgage Marketplace is off to a great start. We've had ...
A very good metrics and various measurements for get succeed in the online marketing. I hope many of them are ...
Pay per lead sounds great. Are there any services you would recommend?