Lead Company
IAC/Interactive Cooking Up Something New?
Is IAC/Interactive Corp cooking up something new and multi-cultural from the LendingTree Ballantyne offices on Rushmore Drive?
The Charlotte Observer seems to have caught wind of something:
The site is the first ethnically themed initiative for IAC/InterActiveCorp, the New York-based Internet conglomerate that operates sites such as LendingTree and Ask.com. Although the site is meant for a […]
Finding the Right Lead Provider Starts with You
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries.
However, the businesses that buy leads vary dramatically in their lead management and sales processes. […]
Does Your Ad Ask For Feedback?
Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion.
Have you added a feedback link to your advertising? Would you be willing to? Would you rather buy leads from a lead provider that did?
Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief
As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:
Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits
These actions naturally create an exciting opportunity for a mortgage industry looking for […]
21Feb2008 | Bill Rice | 0 comments | Continued
Is NexTag Benefiting from Competitor Mortgage Woes?
News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group […]
LeadCritic talks Mortgage Leads with Owen Raun
If you are thinking about buying mortgage leads or are just looking to tune up your lead management strategy you need to listen to Owen Raun’s latest podcast with LeadCritic. Here are some highlights to listen for:
Did you know the Lead Critic went from the buy side (mortgage lender) to the sell side (lead provider)? […]
19Feb2008 | Bill Rice | 0 comments | Continued
Experian’s PriceGrabber.com For Sale?
PriceGrabber.com and LowerMyBills.com were hot properties in 2005 when Experian picked up this pair of then strong businesses. However, markets have changed significantly and price comparison websites and mortgage lead generation are beginning to become a consistent financial statement eye sore for Experian investors.
Experian has been reporting sizable losses in there Interactive Division, particularly with […]
Bankrate gobbling up bargain Internet properties?
Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of National Card Services, Inc. and Savingforcollege.com, LLC and a pair of late 2005 deals to take in FastFind and MMIS/Interest.com.
The 2007/2008 acquisitions certainly demonstrate a strategy […]
Who has the best mortgage leads?
This is probably one of the most often asked questions by mortgage lenders and brokers. It seems simple enough and certainly should be measurable. So, why the debate and no definitive answer?
Clearly, the challenge is transparency. With the exception of Lead Marketwatch there is no information or data in the market on which to set […]
Bankrate misses estimates, but remains bullish
Bankrate, like most of the Internet advertising market with mortgage market exposure, has missed quarterly earnings estimates. I think the key trend line that needs to be watched is reflected in this statement from Bankrate’s CEO, Thomas Evans:
“It was an unusual quarter in that we had two record months followed by a soft December, when […]
Mortgage Market is still an anchor on IACI earnings
As the battle rages in the IACI boardroom between Barry Diller and Liberty Media the mortgage market is disproportionately affecting IACI’s overall company performance.
Revenue at online mortgage referral unit LendingTree fell by 55 percent to $52.1 million as it dealt with a falling housing market. That unit swung to an operating loss of $508.1 million […]
AOL/Advertising.com Looks to Europe for Affiliate Network Platform
Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates […]
Mortgage Lead Glut=Opportunity
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke […]
I like the Lead Exchange model but how can a lead exchange make money to survive? The generator gets ...
Don't know salestwit will gonna make a impact or can replace the bulky hosted CRM's but anyway I like the ...
Those are some great tips on using the internet for leads! 
I have to laugh at someone putting an affiliate link to LMB here... Come on people... 
My pleasure Dan. Glad you enjoyed it. Bills.com is a pretty smart company. 
THat was a really nice write up, I read about this BillsIQ thing today online and when I searched then ...
Just to clarify - the highest bidder in your search above is a lead gen company! 
I'm seeing PPC costs go way up because of people cross-monetizing them; i.e. selling and upselling them using squeeze pages. ...