Selling Leads

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What if I Bought Mortgage Leads in the UK?

Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:

The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate […]

18Mar2008 | Bill Rice | 4 comments | Continued
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Does Your Ad Ask For Feedback?

Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion.
Have you added a feedback link to your advertising? Would you be willing to? Would you rather buy leads from a lead provider that did?

11Mar2008 | Bill Rice | 0 comments | Continued
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California FHA Loan Limits: Get Them While Equity is Hot

Should be a busy weekend for smart mortgage broker and lenders. Bounce this list of CA FHA loan limits off your prospect and past client databases. See if there is someone you can help today.
These clients will want you to call!
If you are a lead provider and sell these types of targeted FHA leads; comment, […]

6Mar2008 | Bill Rice | 3 comments | Continued
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Does Your Lead Provider Do Co-Registration?

Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you […]

28Feb2008 | Bill Rice | 0 comments | Continued
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Lead Exchange (marketplace) Gains Solid Foundation

LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller […]

28Feb2008 | Bill Rice | 0 comments | Continued
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Get the Pulse of the Lead Market at LeadsCon

LeadsCon is the first of its kind show for those interested in lead generation and customer acquisition. Come to The Palms, Last Vegas April 2 - 4, 2008 to meet some of the smartest, most innovative, and successful companies in all of online advertising. Come to LeadsCon to network and learn, and you’ll leave with […]

10Feb2008 | Bill Rice | 0 comments | Continued
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AOL/Advertising.com Looks to Europe for Affiliate Network Platform

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates […]

6Feb2008 | Bill Rice | 0 comments | Continued