All Posts Tagged With: "adchemy"

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5 Ways to Find the Best Lead Provider

If you are currently buying leads or thinking about starting the top of mind question is always, “Who has the best leads?” There are lots of ways to answer this question and most explanations start with stuff you don’t have (especially if you are a new lead buyer), like: best ROI, highest contact rates, […]

1May2008 | Bill Rice | 0 comments | Continued
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Nature or Nurture? Debating Math or Conversation in Advertising.

ESPN’s move to kick ad networks out of their premium content and brand has sparked several classic debates about publisher monetization. What is the best, and most profitable, way to monetize your content?
There are certainly two strong positions to be debated:

Commoditization of ad inventory can dilute the perceived value of the content and brand
Unsold […]

25Mar2008 | Bill Rice | 0 comments | Continued
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Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief

As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:

Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits

These actions naturally create an exciting opportunity for a mortgage industry looking for […]

21Feb2008 | Bill Rice | 0 comments | Continued
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Why Mortgage Advertising Continues Through Market Downturn

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate […]

19Feb2008 | Bill Rice | 0 comments | Continued
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Mortgage Lead Glut=Opportunity

E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters.  They have not weathered the cyclical down stroke […]

5Feb2008 | Bill Rice | 3 comments | Continued