All Posts Tagged With: "community"

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5 Things That Will Change The Online Lead Generation Market

The lead generation market landscape seems like the same cookie cutter business models. Everyone trying to compete on the vapors of efficiency and lead quality. There is certainly growth, but most of it seems to be the result of advertisers shifting dollars into the media–not innovation. This is why I think the market is ripe […]

1Jul2008 | Bill Rice | 0 comments | Continued
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Are You Creating a Customer Army?

We live in unique times. We are increasingly connected to the Internet. That connection is increasing social. That social connectivity is community.
The question becomes are you still trying to gather customers and make sales? Or are you creating a Customer Loyalty Army?
Wired featured Legos’ community strategy back in 2006, but we are still trying to […]

27Mar2008 | Bill Rice | 2 comments | Continued

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