All Posts Tagged With: "espn"
Nature or Nurture? Debating Math or Conversation in Advertising.
ESPN’s move to kick ad networks out of their premium content and brand has sparked several classic debates about publisher monetization. What is the best, and most profitable, way to monetize your content?
There are certainly two strong positions to be debated:
Commoditization of ad inventory can dilute the perceived value of the content and brand
Unsold [...]




