All Posts Tagged With: "internet leads"

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What if I Bought Mortgage Leads in the UK?

Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:

The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate […]

18Mar2008 | Bill Rice | 4 comments | Continued
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Look for Lead Providers Who Change the Message for the Environment

There is a lot of talk about how the mortgage market has changed. It is certainly obvious that home owners and new home buyers are in a different state of mind. Is your marketing spend and advertising budget reflecting this change?
The best mortgage lead providers are changing their messages to reflect a different market. Seth […]

26Feb2008 | Bill Rice | 1 comment | Continued
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Bankrate gobbling up bargain Internet properties?

Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of  National Card Services, Inc. and Savingforcollege.com, LLC and a pair of late 2005 deals to take in FastFind and MMIS/Interest.com.
The 2007/2008 acquisitions certainly demonstrate a strategy […]

13Feb2008 | Bill Rice | 0 comments | Continued
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OLGA wants more from IAB’s lead generation best practices

Interactive Advertising Bureau’s (IAB) recent release of online lead generation best practices for B2C and B2B is an unprecedented step in bringing a benchmark of acceptable practices to lead generation. Those of us involved in lead generation and lead management see on a daily basis the very loose and wide view of acceptable means to […]

11Feb2008 | Bill Rice | 0 comments | Continued
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AOL/Advertising.com Looks to Europe for Affiliate Network Platform

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates […]

6Feb2008 | Bill Rice | 0 comments | Continued