All Posts Tagged With: "lead buying"

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Will a Rapidly Reshaping Mortgage Market Change Mortgage Lead Buying?

The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other closed-for-business major mortgage lenders. In a similar trend, even more lenders have closed their doors on major wholesale operations–potentially fulfilling [...]

30Jul2008 | Bill Rice | 0 comments | Continued
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Inflection Points for Search Spending Similar to Lead Buying

Niki Scevak, former Jupiter Analyst and current marketing luminary, was strolling down search marketing memory lane when he came across the Stanford Entrepreneurs’ podcast, which contained a reference to one of his slides from his analyst days.
The interesting point that Niki makes, which struck me, is this:
…basically an S-curve that showed spending on search by [...]

28Feb2008 | Bill Rice | 0 comments | Continued

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