All Posts Tagged With: "lead management software"

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What is the Promise of Lead Management?

Lead management is certainly becoming the new buzz word in CRM. My theory is that it is to obscure the failure of the CRM concept and the budgetary fiascos it has brought to most organizations. As you know, CRM always promised big ROIs and WOW customer experiences. So, as my theory goes, CRM is out [...]

28Jul2008 | Bill Rice | 0 comments | Continued
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Are You Making These 5 Lead Management Mistakes?

Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don’t even know how many opportunities you are throwing away every day. Proper sales management will instantly put you on top of every deal and increase the pull-through on your [...]

2Jul2008 | Bill Rice | 2 comments | Continued
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Closed Loop Marketing, Generating the Best Leads

Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. In contrast, buyer generation delivers a lead that is ready to get to business and is just looking for [...]

14Jun2008 | Bill Rice | 0 comments | Continued

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