All Posts Tagged With: "leadpoint"

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Reply.com Launches Blog and Lead Exchange

Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging.
The concept of a lead exchange seems simple, but I think the challenge is in […]

3Apr2008 | Bill Rice | 2 comments | Continued
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Morning Market Reads

Friday around the Web in lead generation:

FTC swinging big fines (settlements) and changing online lead generation
UK mortgage lead marketplace kicks off series on sales best practices
Is your online marketing and advertising asking customers to buy?
Ever want to ask a top affiliate marketer anything?
Learn to write a better blog for your company

What else should we be […]

21Mar2008 | Bill Rice | 0 comments | Continued
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What if I Bought Mortgage Leads in the UK?

Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:

The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate […]

18Mar2008 | Bill Rice | 4 comments | Continued
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AOL/Advertising.com Looks to Europe for Affiliate Network Platform

Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates […]

6Feb2008 | Bill Rice | 0 comments | Continued