All Posts Tagged With: "leads"

post thumbnail

LendingTree Uncovers Breach of Lead Data

As reported on Twitter by an early tipster to the Lead Critic, and quickly confirmed by LendingTree in letters to customers and a website FAQ, LendingTree uncovered a breach of internal security that allowed some mortgage lenders unauthorized access to customer qualification forms. This is LendingTree’s description of the incident:
Recently, LendingTree learned that several former […]

22Apr2008 | Bill Rice | 2 comments | Continued
post thumbnail

Stop Using Cost Per Closing to Evaluate Lead Sources

Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality.
One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, although I do not debate this metric in running your overall business, it is […]

9Apr2008 | Bill Rice | 2 comments | Continued
post thumbnail

LeadsCon: Internet Lead Market Up-close

I remember the first time I went to my Dad’s laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple as a common housefly’s eye are amazingly complex and interesting.
That […]

8Apr2008 | Bill Rice | 0 comments | Continued
post thumbnail

Morning Market Reads

Here are some quick reads to get you oriented in a crazy week of market change:

Mahalo: Subprime News
BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo?
MediaPost: FTC Sending Million Dollar Messages Against Deceptive Ads
MarketingSherpa Blog: Recession co-registration barters
LeadCritic: LeadsCon is Fast Approaching with a Great Line Up
PRWeb: Consumer Inquiries Up, But Mortgage Applications are Down […]

19Mar2008 | Bill Rice | 0 comments | Continued
post thumbnail

Get the Pulse of the Lead Market at LeadsCon

LeadsCon is the first of its kind show for those interested in lead generation and customer acquisition. Come to The Palms, Last Vegas April 2 - 4, 2008 to meet some of the smartest, most innovative, and successful companies in all of online advertising. Come to LeadsCon to network and learn, and you’ll leave with […]

10Feb2008 | Bill Rice | 0 comments | Continued