All Posts Tagged With: "marketing"

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Lead Generation Industry, You Asked We Delivered

At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data–seen as a critical success factor for online originations.
As you may remember we had this discussion all the way back at Leads2007:
TODOs
These major themes drove this group to commit to three major initiatives:

Internet Leads Best […]

10Apr2008 | Bill Rice | 0 comments | Continued
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Stop Using Cost Per Closing to Evaluate Lead Sources

Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality.
One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, although I do not debate this metric in running your overall business, it is […]

9Apr2008 | Bill Rice | 2 comments | Continued
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LeadsCon: Internet Lead Market Up-close

I remember the first time I went to my Dad’s laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple as a common housefly’s eye are amazingly complex and interesting.
That […]

8Apr2008 | Bill Rice | 0 comments | Continued
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Affiliates Talk About Quality Too

If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market.
Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him he is a great meme/conversation starter),  kicked off the discussion with his […]

10Mar2008 | Bill Rice | 7 comments | Continued
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The Cluetrain Manifesto is Modern Marketing

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s).
(By the way, Kent State is a great place to get smart people from. One of our senior software engineers who has been with us since the […]

6Mar2008 | Bill Rice | 1 comment | Continued
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ValueClick is FTC’s Latest Truth in Advertising Target

The use of “free” and general efficacy in consumer offers is obviously FTC’s latest enforcement focus. ValueClick is just the latest in settlements around using tantalizing incentive offers in lead generation. Some recent examples include:

Member Source Media 
Adteractive

ValueClick’s FTC settlement of $2.9 million is the largest to date, but is sure not to be the last. […]

14Feb2008 | Bill Rice | 0 comments | Continued
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Get the Pulse of the Lead Market at LeadsCon

LeadsCon is the first of its kind show for those interested in lead generation and customer acquisition. Come to The Palms, Last Vegas April 2 - 4, 2008 to meet some of the smartest, most innovative, and successful companies in all of online advertising. Come to LeadsCon to network and learn, and you’ll leave with […]

10Feb2008 | Bill Rice | 0 comments | Continued