5 Ways to Find the Best Lead Provider

If you are currently buying leads or thinking about starting the top of mind question is always, “Who has the best leads?” There are lots of ways to answer this question and most explanations start with stuff you don’t have (especially if you are a new lead buyer), like: best ROI, highest contact rates, […]

What if I Bought Mortgage Leads in the UK?

Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:

The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate […]

Does Your Ad Ask For Feedback?

Should your ads be asking for feedback? The increasing clamor for quality and increasing conversation marketing makes this a compelling question posed by Steve Rubel over at Micro Persuasion.
Have you added a feedback link to your advertising? Would you be willing to? Would you rather buy leads from a lead provider that did?

Affiliate Marketing, I Hardly Knew Ye!

Lead generation is enjoying all of the volatility and uncertainty the mortgage market can dish out. It is often hard to tell if lead providers are sinking or swimming, but there some are certain they are spinning. In covering this turmoil we have talked a lot about the major players: Bankrate, LendingTree, LowerMyBills, some of […]

Does Your Lead Provider Do Co-Registration?

Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique.
Here is an excellent primer in co-registration networks and some of the “hidden” things to look for when you […]

Lead Exchange (marketplace) Gains Solid Foundation

LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller […]

Look for Lead Providers Who Change the Message for the Environment

There is a lot of talk about how the mortgage market has changed. It is certainly obvious that home owners and new home buyers are in a different state of mind. Is your marketing spend and advertising budget reflecting this change?
The best mortgage lead providers are changing their messages to reflect a different market. Seth […]

Is NexTag Benefiting from Competitor Mortgage Woes?

News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group […]