All Posts Tagged With: "mortgage marketing"

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Mortgage Marketing, Does Pay Per Lead Fit Your Mortgage Business?

The mortgage market has been one of the earliest adopters of pay per lead or performance marketing, but is it right for your business? Buying Internet leads is certainly an efficient and predictable way to grow your business, but it will probably only fit with some tailoring.The critical success factors to tailoring a mortgage business [...]

5May2008 | Bill Rice | 0 comments | Continued
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Investors and Advertisers Increasingly Interested in Opportunities Beyond Search

Unquestionably a consumer that searches for “can I refinance my California home under new FHA loan program” makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring significant lead volume.
But are there opportunities outside of this very competitive market?
Recent investments in [...]

25Feb2008 | Bill Rice | 1 comment | Continued

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