All Posts Tagged With: "online lead metrics"

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Stop Using Cost Per Closing to Evaluate Lead Sources

Lead quality is increasingly front and center for new and existing online lead buyers, but that quickly begs a debate on how to measure quality.
One of the metrics that is often quoted by buyers and sellers is cost-per-closing, essentially ROI. Now, although I do not debate this metric in running your overall business, it is [...]

9Apr2008 | Bill Rice | 2 comments | Continued

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