All Posts Tagged With: "quicken loans"

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Are You Creating a Customer Army?

We live in unique times. We are increasingly connected to the Internet. That connection is increasing social. That social connectivity is community.
The question becomes are you still trying to gather customers and make sales? Or are you creating a Customer Loyalty Army?
Wired featured Legos’ community strategy back in 2006, but we are still trying to […]

27Mar2008 | Bill Rice | 2 comments | Continued
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Qtopia Takes Mortgage Clients to Another World

Client loyalty takes on a whole new reality with Quicken Loans’ Qtopia. Developed using synergies with ePrize (another Dan Gilbert investment)
Stepping outside the mundane paradigm of email blasts, online newsletters, and birthday cards Qtopia creates, quite literally, a new world of possibilities for client loyalty and retention:
Qtopia is designed as an entertaining way for users […]

26Mar2008 | Bill Rice | 3 comments | Continued
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The Cluetrain Manifesto is Modern Marketing

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s).
(By the way, Kent State is a great place to get smart people from. One of our senior software engineers who has been with us since the […]

6Mar2008 | Bill Rice | 1 comment | Continued
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Why Mortgage Advertising Continues Through Market Downturn

Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate […]

19Feb2008 | Bill Rice | 0 comments | Continued