All Posts Tagged With: "zillow"

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Building a Lead Marketplace is Hard, as Zillow is Learning

Zillow has been at the lead marketplace building business for about two weeks, and I bet internally they are saying, “wow this is hard!” Early responders to the Zillow Mortgage Marketplace were easy to categorize, as I pointed out in my Zillow Gets Negative Reviews (from Non-Adopters), outside observers (non-adopters) were pointing out all of […]

18Apr2008 | Bill Rice | 2 comments | Continued
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Zillow Mortgage Gets Negative Reviews (from Non-Adopters)

I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations:

Zillow did something radical
The harshest criticisms are from non-participants
Smart folks are observing and participating with the intent to learn
This is an important […]

7Apr2008 | Bill Rice | 4 comments | Continued
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Zillow Giving Out Free Mortgage Leads

Has Zillow gone mad? They are obviously pursuing an innovative path.
Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage:
“…our new mortgage offering is coming soon. While we’re still several weeks away from an official launch, effective today, lenders can apply to be one […]

15Mar2008 | Bill Rice | 0 comments | Continued

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