Comments on: Is NexTag Benefiting from Competitor Mortgage Woes? http://leadmarketwatch.com/is-nextag-benefiting-from-competitor-mortgage-woes/ Tracking News, Trends, and Best Practices Thu, 15 Jul 2010 04:18:28 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nextag Surges the Charts as the Top Comparison Shopping Engine | Lead Marketwatch http://leadmarketwatch.com/is-nextag-benefiting-from-competitor-mortgage-woes/comment-page-1/#comment-12 Nextag Surges the Charts as the Top Comparison Shopping Engine | Lead Marketwatch Sat, 14 Jun 2008 12:07:59 +0000 http://leadmarketwatch.com/index.php/2008/02/20/is-nextag-benefiting-from-competitor-mortgage-woes/#comment-12 [...] style in a timid market. I reported back in February my opinion that NexTag was feeding on the opportunities forfeited by weakening competitors. I am still in that [...] [...] style in a timid market. I reported back in February my opinion that NexTag was feeding on the opportunities forfeited by weakening competitors. I am still in that [...]

]]> By: Top 5 Mortgage Lead Providers of the Week | Lead Marketwatch http://leadmarketwatch.com/is-nextag-benefiting-from-competitor-mortgage-woes/comment-page-1/#comment-11 Top 5 Mortgage Lead Providers of the Week | Lead Marketwatch Fri, 02 May 2008 17:43:56 +0000 http://leadmarketwatch.com/index.php/2008/02/20/is-nextag-benefiting-from-competitor-mortgage-woes/#comment-11 [...] businesses, but with a recent private equity capital infusion they are seem to be moving in to acquire high quality media positions at a [...] [...] businesses, but with a recent private equity capital infusion they are seem to be moving in to acquire high quality media positions at a [...]

]]> By: Bill Rice http://leadmarketwatch.com/is-nextag-benefiting-from-competitor-mortgage-woes/comment-page-1/#comment-10 Bill Rice Tue, 26 Feb 2008 16:55:05 +0000 http://leadmarketwatch.com/index.php/2008/02/20/is-nextag-benefiting-from-competitor-mortgage-woes/#comment-10 I am going to err on the side that some lead providers in happier times were sitting on bloated poor performing sludge. Good insight to the potential real story as this market tilts and turns. It your willingness to go inside the secret domains of your business that should intrigue people into listening to your podcast at http://zipsearch.com. Keep it up I love when it shows up in my iTunes! I am going to err on the side that some lead providers in happier times were sitting on bloated poor performing sludge.

Good insight to the potential real story as this market tilts and turns.

It your willingness to go inside the secret domains of your business that should intrigue people into listening to your podcast at http://zipsearch.com. Keep it up I love when it shows up in my iTunes!

]]> By: David Schneider http://leadmarketwatch.com/is-nextag-benefiting-from-competitor-mortgage-woes/comment-page-1/#comment-9 David Schneider Tue, 26 Feb 2008 16:30:09 +0000 http://leadmarketwatch.com/index.php/2008/02/20/is-nextag-benefiting-from-competitor-mortgage-woes/#comment-9 Young Bill... Sorry to disappoint you but I'm not that coy. All positions we've picked up from suffering competitors over the years, and there have been a number of them, haven't worked out and all of them are a testament why those companies had gotten into quality/financial troubles in the first place. Either all of those marketing placements were bad or we were too dumb to make them work. David ….. David Schneider Founder/CEO http://www.ZipSearch.com Young Bill… Sorry to disappoint you but I’m not that coy. All positions we’ve picked up from suffering competitors over the years, and there have been a number of them, haven’t worked out and all of them are a testament why those companies had gotten into quality/financial troubles in the first place. Either all of those marketing placements were bad or we were too dumb to make them work.

David
…..
David Schneider
Founder/CEO
http://www.ZipSearch.com

]]> By: Bill Rice http://leadmarketwatch.com/is-nextag-benefiting-from-competitor-mortgage-woes/comment-page-1/#comment-8 Bill Rice Mon, 25 Feb 2008 19:17:54 +0000 http://leadmarketwatch.com/index.php/2008/02/20/is-nextag-benefiting-from-competitor-mortgage-woes/#comment-8 I generally agree with what you are saying, but as the competition (demand) for this once premium ad positioning will more financially sound lead generators have opportunities to arbitrage that space at better ROIs. My premise is that some media buyers are having to cut far below the "marginal" line and into the high quality buys too. David, you can't tell me you are not picking up some high quality/value bargains that others had to let go or publishers are having trouble filling with disappearing lenders and lead generation companies. You become a bigger and more respected brand each day on the backs of your struggling competitors :) But, your secret is safe here you coy marketer! I generally agree with what you are saying, but as the competition (demand) for this once premium ad positioning will more financially sound lead generators have opportunities to arbitrage that space at better ROIs.

My premise is that some media buyers are having to cut far below the “marginal” line and into the high quality buys too.

David, you can’t tell me you are not picking up some high quality/value bargains that others had to let go or publishers are having trouble filling with disappearing lenders and lead generation companies.

You become a bigger and more respected brand each day on the backs of your struggling competitors :)

But, your secret is safe here you coy marketer!

]]> By: David Schneider http://leadmarketwatch.com/is-nextag-benefiting-from-competitor-mortgage-woes/comment-page-1/#comment-7 David Schneider Mon, 25 Feb 2008 18:52:05 +0000 http://leadmarketwatch.com/index.php/2008/02/20/is-nextag-benefiting-from-competitor-mortgage-woes/#comment-7 You've got to believe that all of the companies mentioned have carefully slashed their ad budgets while, most probably, paying close attention to key quality indicators as well as overall price points. Buying up more marketing positions that other firms have perhaps meticulously discarded doesn't always equate to higher quality scores. In fact, it may have the opposite effect. David ..... David Schneider Founder/CEO http://www.ZipSearch.com You’ve got to believe that all of the companies mentioned have carefully slashed their ad budgets while, most probably, paying close attention to key quality indicators as well as overall price points. Buying up more marketing positions that other firms have perhaps meticulously discarded doesn’t always equate to higher quality scores. In fact, it may have the opposite effect.

David
…..
David Schneider
Founder/CEO
http://www.ZipSearch.com

]]>