Owen Raun and I recent spoke to Bob Harris, a longtime veteran of LendingTree, and the recently named President. Bob gave us an insiders view of the new spin out of Tree.com from IAC, the return of Doug Lebda, and some truly innovative new approaches to a tough economy.
It struck me that LendingTree continues to take a very novel approach to online lead generation. Unlike most lead providers, LendingTree truly takes responsibility for the customers entire lending experience. Often criticized for how they structure fees and require instant offers, I think it has served them will with a loyal lender network and consumer base.
Listen for more of the details as Bob tells us how LendingTree and Tree.com will continue to intensify this focus on the online consumer and customer experience:
