At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data–seen as a critical success factor for online originations.

As you may remember we had this discussion all the way back at Leads2007:

TODOs

These major themes drove this group to commit to three major initiatives:

• Internet Leads Best Practices Whitepaper
• Collaborative Organization or Association
• Lead Feedback Standard

If you would like to participate in any of these initiatives comment below or contact bill [dot] rice [at] kaleidico.

Since, we received no response, and don’t need to be asked twice to add value to our market, Kaleidico stepped forward to create and launch a test implementation of the a closed-loop lead feedback standard. The finalized API will be openly published in the next few weeks. Until then integrations are underway with existing lead partners.