Using LinkedIn for Lead Generation

LinkedIn has long been the leader in professional social networking–boasting one of the highest net worth and most influential buyer networks on the Internet. But, how do you turn those statistics into sales?

Brian Carroll, my favorite B2B Lead Generation expert, gives us a 5 step crash course:

1. Create a personally branded profile
2. Join client/customer target LinkedIn Groups
3. Post relevant (compelling) content
4. Answer questions
5. Create your own LinkedIn Groups and post content

A classic lead nurturing sales process adapted for LinkedIn. Your powerful lead generation opportunity–a top-notch demographic and tools that make lead generation a snap.

Is there anyone that is effectively using these techniques to generate leads for your business?

If you liked this post please sign-up for the RSS feed or get updates via email.

If you Twitter: Follow me @billrice.

Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.

Tagged as: Brian Carroll, Facebook, Lead Generation, LinkedIn, sales process, social network, Twitter