You are here: Home > Lead Company, Lead Market News > Mortgage Market is still an anchor on IACI earnings

Mortgage Market is still an anchor on IACI earnings

by Bill Rice

As the battle rages in the IACI boardroom between Barry Diller and Liberty Media the mortgage market is disproportionately affecting IACI’s overall company performance.

Revenue at online mortgage referral unit LendingTree fell by 55 percent to $52.1 million as it dealt with a falling housing market. That unit swung to an operating loss of $508.1 million from a profit of $7.2 million in the same quarter of 2006. During the quarter, IAC spent $11.2 million on restructuring costs for LendingTree and wrote down the value of intangible assets by $475.7 million.

LendingTree is by no means alone in this struggle to find mortgage buyers left in the rapidly decompressing mortgage market. Many of the traditional mega-buyers in the mortgage leads space (i.e., American Home Mortgage, Ameriquest, Amerisave, Countrywide, New Century, Novastar) have significant reduced lead buying or no longer exist.

Join me inside the Third Tribe community.

Weekly seminars and live Q&A with Internet marketing experts. 2000+ community members ready to support and help you.

It's been my best marketing 2010 investment.

For $47/month, why wouldn't you try it?

If you liked this post please sign-up for the RSS feed or get updates via email.

Want more information about Kaleidico's lead management software or services visit www.kaleidico.com.

blog comments powered by Disqus

Previous post:

Next post: