If you are currently buying leads or thinking about starting the top of mind question is always, “Who has the best leads?” There are lots of ways to answer this question and most explanations start with stuff you don’t have (especially if you are a new lead buyer), like: best ROI, highest contact rates, [...]
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5 Ways to Find the Best Lead Provider
by Bill Rice on May 1, 2008
Nature or Nurture? Debating Math or Conversation in Advertising.
by Bill Rice on March 25, 2008
ESPN’s move to kick ad networks out of their premium content and brand has sparked several classic debates about publisher monetization. What is the best, and most profitable, way to monetize your content?
There are certainly two strong positions to be debated:
Commoditization of ad inventory can dilute the perceived value of the content and brand
Unsold [...]
Continue Reading 0 comments Lead Generation, Lead Market News
Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief
by Bill Rice on February 21, 2008
As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are:
Recent Federal Reserve rate cuts, and
The White House’s economic stimulus including increases to conventional loan limits
These actions naturally create an exciting opportunity for a mortgage industry looking for [...]
Continue Reading 0 comments Buying Leads, Lead Company, Lead Generation, Lead Market News
Why Mortgage Advertising Continues Through Market Downturn
by Bill Rice on February 19, 2008
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]
Continue Reading 0 comments Buying Leads, Lead Generation, Lead Market News
Mortgage Lead Glut=Opportunity
by Bill Rice on February 5, 2008
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke [...]
Continue Reading 3 comments Affiliate News, Buying Leads, Lead Company, Lead Market News
