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Consumers are spending less and less time watching TV and more time surfing the Web. Meanwhile, it occurs to me that people come to the Internet for 5 things: To Learn, To Buy, Find People, Find Opportunity, and Find Hope. Why wouldn’t I market here? The natural follow on question is how do I market [...]
Continue Reading 1 comment Affiliate News, Lead Generation, Selling Leads
More and more I am seeing mortgage brokers and regional lenders generating Internet leads on their own. It is not an easy endeavor and it certainly has little synergy with working a 1003. However, if you happen to have the right technical skills, a strong interest in learning, or maybe a talented Web-savvy friend or [...]
Lead generation is enjoying all of the volatility and uncertainty the mortgage market can dish out. It is often hard to tell if lead providers are sinking or swimming, but there some are certain they are spinning. In covering this turmoil we have talked a lot about the major players: Bankrate, LendingTree, LowerMyBills, some of [...]
Continue Reading 0 comments Affiliate News, Lead Generation, Lead Market News
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