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Affiliates Turn to Social Media as Emerging Revenue Venue What is better than paid traffic–referred traffic. It comes with the endorsement of the readers’ trusted site. However, what if you could get personal referrals in a scalable way. Twitter and other social media may make that possible–capturing the attention of innovative affiliates. Social [...]

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eBay Gets Closer to Its Affiliates

by Bill Rice on March 18, 2008

While many mortgage companies and supporting lead generation partners are cutting affiliate programs or pay-outs eBay wants affiliates closer to their business.
eBay seems to view their affiliates as a strategic portion of their business model:
“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and [...]

Continue Reading 1 comment Affiliate News, Lead Company

Affiliates Talk About Quality Too

by Bill Rice on March 10, 2008

If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market.
Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him he is a great meme/conversation starter),  kicked off the discussion with his [...]

Continue Reading 7 comments Affiliate News, Lead Generation

As I research and prepare for a deep dive series on affiliate marketing I am increasingly intrigued by the complex web of topics that are involved in this marketing discipline. One of the foundational concepts, of course, is the domain name.
There are whole companies and industries built around the management and monetization of these increasingly [...]

Continue Reading 1 comment Affiliate News, Lead Generation, Lead Market News