Amid disappointing news that Bankrate.com (RATE) would cut 2008 revenue guidance by 2%, resetting expectations between $164 to $169 million, some analyst are rushing in with rating upgrades. Why? Because Tom Evans is smart and Bankrate.com has a … [Read more...]
Nature or Nurture? Debating Math or Conversation in Advertising.
March 25, 2008 By Leave a Comment
ESPN's move to kick ad networks out of their premium content and brand has sparked several classic debates about publisher monetization. What is the best, and most profitable, way to monetize your content? There are certainly two strong positions to … [Read more...]
Bankrate gobbling up bargain Internet properties?
February 13, 2008 By Leave a Comment
Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of National Card Services, Inc. and … [Read more...]
OLGA wants more from IAB’s lead generation best practices
February 11, 2008 By Leave a Comment
Interactive Advertising Bureau's (IAB) recent release of online lead generation best practices for B2C and B2B is an unprecedented step in bringing a benchmark of acceptable practices to lead generation. Those of us involved in lead generation and … [Read more...]
Bankrate misses estimates, but remains bullish
February 6, 2008 By Leave a Comment
Bankrate, like most of the Internet advertising market with mortgage market exposure, has missed quarterly earnings estimates. I think the key trend line that needs to be watched is reflected in this statement from Bankrate's CEO, Thomas Evans: "It … [Read more...]
