Morning Market Reads

Here are some quick reads to get you oriented in a crazy week of market change: Mahalo: Subprime News BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo? MediaPost: FTC Sending Million Dollar Messages Against Deceptive … [Read more...]

Zillow Giving Out Free Mortgage Leads

Zillow Mortgage

Has Zillow gone mad? They are obviously pursuing an innovative path. Zillow is not yet revealing the whole strategy, but here is a peek at what to expect from Zillow Mortgage: "...our new mortgage offering is coming soon. While we’re still … [Read more...]

Investors and Advertisers Increasingly Interested in Opportunities Beyond Search

Unquestionably a consumer that searches for "can I refinance my California home under new FHA loan program" makes a great advertising buy and probably a pretty hot mortgage lead. And major buys on primary destination portals like Yahoo! and MSN bring … [Read more...]