by Bill Rice on January 8, 2009
This seems a peculiar question from a guy that is constantly advocating efficiency and avoiding lead cramming. However, the market is causing some unique opportunities in the market–opportunities that may lead you to consider overbuying leads in the short-term.
There is an enormous amount of mortgage and debt leads being generated online. Everyone is trying to [...]
by Bill Rice on August 22, 2008
Join me as I team up with Owen Raun, of the OnlineMortgageBlog, to go behind the scenes of Internet Lead Generation and interview the top leaders in this exciting and ever changing market space.
Our first in the series is an interview with Marc Diana, the CEO and Founder of LeadPoint.
Listen to the Podcast
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If [...]
by Bill Rice on May 27, 2008
You may have thought you couldn’t afford to buy leads. However, I am going to show you a secret that is going to prove you can’t afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the alternative. ZipSearch’s blog post on investing in mortgage leads [...]
by Bill Rice on May 20, 2008
Most conversations about mortgage lead providers start with, “they all suck,” but that obviously isn’t true since lead generation is one of the fastest growing advertising segments.
So, if there are good ones out there how do I find them? Lead Critic has a creative way–run a popularity contest!
I lead with a little jest in this [...]
by Bill Rice on April 8, 2008
I remember the first time I went to my Dad’s laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple as a common housefly’s eye are amazingly complex and interesting.
That [...]
by Bill Rice on March 13, 2008
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries.
However, the businesses that buy leads vary dramatically in their lead management and sales processes. [...]
by Bill Rice on February 10, 2008
This is probably one of the most often asked questions by mortgage lenders and brokers. It seems simple enough and certainly should be measurable. So, why the debate and no definitive answer?
Clearly, the challenge is transparency. With the exception of Lead Marketwatch there is no information or data in the market on which to set [...]
by Bill Rice on February 10, 2008
LeadsCon is the first of its kind show for those interested in lead generation and customer acquisition. Come to The Palms, Last Vegas April 2 – 4, 2008 to meet some of the smartest, most innovative, and successful companies in all of online advertising. Come to LeadsCon to network and learn, and you’ll leave with [...]
by Bill Rice on February 5, 2008
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating?
A mortgage lead glut.
Unlike many of the traditional service providers to the mortgage industry (i.e., credit, title, settlement, etc.) Internet mortgage lead generators are in unchartered waters. They have not weathered the cyclical down stroke [...]
