Image via Wikipedia Buying leads shouldn’t mean you close down your marketing department. Even more dangerous is turning a deaf ear to the consumer market. Granted lead providers are expert Internet marketers, but like most companies they have … [Read more...]
Don’t Buy Leads, Invest in Leads
May 27, 2008 By Leave a Comment
You may have thought you couldn't afford to buy leads. However, I am going to show you a secret that is going to prove you can't afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the … [Read more...]
Mortgage Lead Provider Popularity Contest
May 20, 2008 By Leave a Comment
Most conversations about mortgage lead providers start with, "they all suck," but that obviously isn't true since lead generation is one of the fastest growing advertising segments. So, if there are good ones out there how do I find them? Lead … [Read more...]
LeadsCon: Internet Lead Market Up-close
April 8, 2008 By Leave a Comment
I remember the first time I went to my Dad's laboratory at the University of Kentucky and he showed me the magic of looking very closely at common everyday objects. You see, he had a scanning electron microscope and things you would think as simple … [Read more...]
Finding the Right Lead Provider Starts with You
March 13, 2008 By 1 Comment
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries. However, … [Read more...]
Mortgage Lead Glut=Opportunity
February 5, 2008 By 3 Comments
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating? A mortgage lead glut. Unlike many of the traditional service providers to the … [Read more...]
