If you are currently buying leads or thinking about starting the top of mind question is always, "Who has the best leads?" There are lots of ways to answer this question and most explanations start with stuff you don't have (especially if you are a … [Read more...]
5 Ways to Find the Best Lead Provider
Who Sells FHA Leads?

LeadCritic has done a little digging and discovered who is generating FHA mortgage leads. Many lead providers are doing a nice job of making sure their marketing approaches filter this increasingly tight niche of qualified borrowers. For example, … [Read more...]
Lead Providers Help Identify Borrowers Eligible for Jumbo Rate Relief
As the economy continues to show signs of impending recession the Federal government is working hard to stimulate it. The steps most relevant to the mortgage industry are: Recent Federal Reserve rate cuts, and The White House's economic stimulus … [Read more...]
Why Mortgage Advertising Continues Through Market Downturn
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom. Arguably, many of the big mortgage lead buying operations … [Read more...]
Mortgage Lead Glut=Opportunity
E-Loan cuts their affiliate program, LendingTree restructures their affiliate pricing, and LowerMyBills slashes their affiliate pay-outs. What is this trend indicating? A mortgage lead glut. Unlike many of the traditional service providers to the … [Read more...]
