by Bill Rice on October 6, 2008
Rene Leonard Rebello Jr., a senior financial analyst at Full Spectrum Lending, a division of Countrywide, was nabbed and will face trial for stealing leads from Countrywide to fuel his side mortgage leads business. The criminal complaint is filed in US District court for “Exceeding Authorized Access to a Computer of a Financial Institution.”
This reminds [...]
by Bill Rice on May 22, 2008
Reply all:
I think it is disgusting when people, maybe not even people (spambots), ask me for things using form emails that makes it impossible to discern if it is a legitimate request or one reply away from 3000 spam emails a day.
That applies equally to unfortunate people with money trapped in Nigerian bank accounts, requests [...]
by Bill Rice on February 20, 2008
News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]
by Bill Rice on February 19, 2008
Conventional thinking is that in a market downturn marketing and advertising are some of the first expenses to be cut. However, the current mortgage market may be defying this general wisdom.
Arguably, many of the big mortgage lead buying operations like American Home Mortgage, Ameriquest, and New Century may be gone and thereby reducing short-term aggregate [...]
