I am seeing a disturbing (or foolish) trend in the major verticals that buy leads–mortgage, debt, insurance, education, and auto. We are buying leads, not investing in customer opportunities.
Pause for a moment and think about your current online lead buying or even offline marketing. Do you have a strategy to manage your “no” customers as [...]
Home >
Posts tagged as:
database marketing
Lead Buying-Are You Buying Leads or Customer Opportunity?
by Bill Rice on September 29, 2008
