Home >

Posts tagged as:

doc searls

I have been following the Zillow Mortgage discussion with great interest. By reserving follow-up to my early commentary in BusinessWeek I have an opportunity to survey the discussion and distill a few important observations:

Zillow did something radical
The harshest criticisms are from non-participants
Smart folks are observing and participating with the intent to learn
This is an important [...]

Continue Reading 5 comments Lead Company, Lead Generation, Lead Market News

The Cluetrain Manifesto is Modern Marketing

by Bill Rice on March 6, 2008

I came across this pointer from Doc Searls blog this morning. It references a professor at Kent State using The Cluetrain Manifesto as core curriculum in his PR course(s).
(By the way, Kent State is a great place to get smart people from. One of our senior software engineers who has been with us since the [...]

Continue Reading 1 comment Lead Generation, Lead Market News