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Lead Generation Economics 101

by Bill Rice on March 3, 2008

The last couple of weeks, amid the dynamics of the mortgage market, there has been interesting commentary on recession and online ad spending. The contagion effect of the mortgage meltdown is alive and well and creating havoc in the lead generation market.
I thought, since I have had multiple inquiries into my opinion on potential investments [...]

Continue Reading 0 comments Lead Generation, Lead Market News

eBureau Singing the Lead Marketwatch Hymn

by Bill Rice on February 14, 2008

Jeff Liebl of eBureau shares his ideas and views on a “credit score” for online leads. There is certainly a rowdy client base that wants this type of evaluation of Internet leads and lead providers. The top question to anyone in this industry is, “who has the best Internet leads?”
I think modeling services are valuable [...]

Continue Reading 1 comment Buying Leads, Lead Generation