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TechNews.LA reports that three top executives were laid off from Experian Interactive/LowerMyBills. This follows a recent lay-off of 45 employees that seemed to be tied to the movement of their data warehouse operation to Chile.
Stephen Semprevivo, President of Experian Interactive Media, LowerMyBills, and ClassesUSA; Rob Gabel, SVP of Marketing; and Travis Thomas, VP of Sales [...]

Continue Reading 0 comments Lead Market News

Is NexTag Benefiting from Competitor Mortgage Woes?

by Bill Rice on February 20, 2008

News is breaking that Mortgage Companies Reduce Online Ad Spending and Mortgage Ad Budgets are Being Cut on the heels of Nielsen Online’s latest online advertising spending survey.
However, I think there may be a more interesting and subtle mortgage lead market story evolving here. As major mortgage online advertising spenders, like Countrywide Financial, Experian Group [...]

Continue Reading 6 comments Buying Leads, Lead Company, Lead Generation, Lead Market News

Experian’s PriceGrabber.com For Sale?

by Bill Rice on February 18, 2008

PriceGrabber.com and LowerMyBills.com were hot properties in 2005 when Experian picked up this pair of then strong businesses. However, markets have changed significantly and price comparison websites and mortgage lead generation are beginning to become a consistent financial statement eye sore for Experian investors.
Experian has been reporting sizable losses in there Interactive Division, particularly with [...]

Continue Reading 0 comments Lead Company, Lead Market News