Tracking News, Trends, and Best Practices
The Federal Trade Commission has issued warnings to 18 websites offering "free" credit reports and pokes a little fun at some of these providers popular advertising. The FTC's press release, announcing the warnings, states its expectations … [Read more...]
Image via Wikipedia I would be misleading you if I suggested I knew where the debt industry will land. But I am certain that mounting debt settlement legislation and FTC tightening and targeting regulation aimed at debt settlement companies, will … [Read more...]
Friday around the Web in lead generation: FTC swinging big fines (settlements) and changing online lead generation UK mortgage lead marketplace kicks off series on sales best practices Is your online marketing and advertising asking customers to … [Read more...]
Here are some quick reads to get you oriented in a crazy week of market change: Mahalo: Subprime News BlownMortgage.com: Fed Cuts Rates .75%-Running out of Ammo? MediaPost: FTC Sending Million Dollar Messages Against Deceptive … [Read more...]
The FTC, as the top federal consumer advocate, is always focused on making certain the consumer is aware of the conditions of any consumer transaction. Unquestionably, a mortgage loan is one of the largest and most complex transaction the average … [Read more...]
The use of "free" and general efficacy in consumer offers is obviously FTC's latest enforcement focus. ValueClick is just the latest in settlements around using tantalizing incentive offers in lead generation. Some recent examples include: Member … [Read more...]
