It happened again.
I got a call from a customer feeling like they got scammed by a lead provider. The pattern is exactly the same and all of our best practices in lead buying were skipped. So, here again in concise form are the simple steps to lead provider due diligence and the red flags that [...]
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good lead providers
Lead Buyer Beware of Lists and Cheap Data
by Bill Rice on May 21, 2008
Finding the Right Lead Provider Starts with You
by Bill Rice on March 13, 2008
Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries.
However, the businesses that buy leads vary dramatically in their lead management and sales processes. [...]
