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There is no secret that the tension has been high between LendingTree and Google since the launch of Google Comparison Ads, a venture into mortgage lead generation. And it isn’t unexpected that LendingTree would strategically attempt to parry this entry into a space they have dominated since the beginning of online mortgage lead [...]
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Ring Revenue, a leading pay-per-call platform for performance marketing, is teaming with lead generation companies like First Advantage Corp’s (Nasdaq: FADV) LeadClick. The value proposition? Enhancing search and landing page listings with phone numbers—making that first contact a little bit easier.
LeadClick Media’s SVP of Marketing, Adrian van Haften, explained that “Ring [...]
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Certainly the lead generation market has been a significant portion of Google’s growth. Which makes their latest offering a little disconcerting to the community.
The new Google Merchant Services (as pointed out by Paul Knag), as launched in the UK as a test market, seems to be directly competing with Google’s mortgage lead generation customers–which gets [...]
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Lead Market News
