Tracking News, Trends, and Best Practices
Image via CrunchBase InsWeb Corp. (NASDAQ: INSW), an online insurance comparison shopping marketplace, announced its agreement to acquire Potrero Media Corp., a privately held performance marketing agency. Potrero Media, led by Rick Natsch … [Read more...]
Aged Internet leads are generated just the same as real-time Internet leads. The only difference is time and that passing of time significantly reduces your leads cost. Aged leads can give your business some unique opportunities and … [Read more...]
Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of National Card Services, Inc. and … [Read more...]
Interactive Advertising Bureau's (IAB) recent release of online lead generation best practices for B2C and B2B is an unprecedented step in bringing a benchmark of acceptable practices to lead generation. Those of us involved in lead generation and … [Read more...]
