Image via Wikipedia Buying leads shouldn’t mean you close down your marketing department. Even more dangerous is turning a deaf ear to the consumer market. Granted lead providers are expert Internet marketers, but like most companies they have … [Read more...]
What if I Bought Mortgage Leads in the UK?
March 18, 2008 By 4 Comments
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences: The UK lead market did not grow up on the "When Banks Compete, You Win" … [Read more...]
Bankrate gobbling up bargain Internet properties?
February 13, 2008 By Leave a Comment
Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of National Card Services, Inc. and … [Read more...]
OLGA wants more from IAB’s lead generation best practices
February 11, 2008 By Leave a Comment
Interactive Advertising Bureau's (IAB) recent release of online lead generation best practices for B2C and B2B is an unprecedented step in bringing a benchmark of acceptable practices to lead generation. Those of us involved in lead generation and … [Read more...]
