by nickmartini on July 23, 2009
Some people in sales think a lead is a name from a list. That’s not correct. A name from a list is not a lead–it’s a suspect, a total stranger and it does not matter if they meet some criteria (e.g. age, occupation, net worth). A true lead meets your criteria AND has expressed interest [...]
by nickmartini on June 19, 2009
The internet has greatly improved the Real Estate industry. Learn the benefits that online leads are having on improving these companies.
by nickmartini on June 16, 2009
Lead Buying is crucial in today’s economy. Learn how to maximize your ROI on leads with online marketing.
by nickmartini on June 12, 2009
Grow your business in the online marketplace by learning these steps on managing your internet leads.
by Bill Rice on June 17, 2008
Kaleidico is always trying to give you better tools and insights into the internet lead market, helping you to make smarter lead buying decisions. Today, we continue that goal by launching the Lead Marketwatch State Concentration lead widget–look to the right sidebar.
As any lead buyer knows state filters can have a significant impact on internet [...]
by Bill Rice on March 18, 2008
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:
The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate [...]
by Bill Rice on February 26, 2008
There is a lot of talk about how the mortgage market has changed. It is certainly obvious that home owners and new home buyers are in a different state of mind. Is your marketing spend and advertising budget reflecting this change?
The best mortgage lead providers are changing their messages to reflect a different market. Seth [...]
by Bill Rice on February 13, 2008
Bankrate recently completes two acquisitions of InsureMe, Inc. (insureme.com) and Lower Fees, Inc. (feedisclosure.com). It continues a trend of paired acquisitions that included the 4th quarter 2007 purchase of National Card Services, Inc. and Savingforcollege.com, LLC and a pair of late 2005 deals to take in FastFind and MMIS/Interest.com.
The 2007/2008 acquisitions certainly demonstrate a strategy [...]
by Bill Rice on February 11, 2008
Interactive Advertising Bureau’s (IAB) recent release of online lead generation best practices for B2C and B2B is an unprecedented step in bringing a benchmark of acceptable practices to lead generation. Those of us involved in lead generation and lead management see on a daily basis the very loose and wide view of acceptable means to [...]
by Bill Rice on February 6, 2008
Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates [...]
