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Nature or Nurture? Debating Math or Conversation in Advertising.

by Bill Rice on March 25, 2008

ESPN’s move to kick ad networks out of their premium content and brand has sparked several classic debates about publisher monetization. What is the best, and most profitable, way to monetize your content?
There are certainly two strong positions to be debated:

Commoditization of ad inventory can dilute the perceived value of the content and brand
Unsold [...]

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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.

Continue Reading 0 comments Lead Generation, Lead Market News

Affiliates Talk About Quality Too

by Bill Rice on March 10, 2008

If you thought discussions of quality where exclusive to lead providers let me help you tune into the affiliate market.
Jason Calacanis, who has probably cornered the title of #1 Internet shit stirrer over the last couple of weeks (love him or hate him he is a great meme/conversation starter),  kicked off the discussion with his [...]

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Want more information about Kaleidico's lead management software or services call 866.667.5253 or visit www.kaleidico.com.

Continue Reading 7 comments Affiliate News, Lead Generation