Lead Buying is crucial in today’s economy. Learn how to maximize your ROI on leads with online marketing.
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Targeting Your Customer With Internet Leads
by nickmartini on June 16, 2009
How to Perform Due Diligence on a Lead Provider
by nickmartini on June 11, 2009
These important keys will prevent you from wasting money on bad leads and get you to boost your sales by picking the right leads for your company.
Continue Reading 0 comments Buying Leads, Lead Company, Lead Management
Should You Be Over Buying Leads?
by Bill Rice on January 8, 2009
This seems a peculiar question from a guy that is constantly advocating efficiency and avoiding lead cramming. However, the market is causing some unique opportunities in the market–opportunities that may lead you to consider overbuying leads in the short-term.
There is an enormous amount of mortgage and debt leads being generated online. Everyone is trying to [...]
Continue Reading 0 comments Buying Leads, Lead Generation, Lead Market News
Due Diligence is a Critical Step in Lead Buying
by Bill Rice on October 6, 2008
Rene Leonard Rebello Jr., a senior financial analyst at Full Spectrum Lending, a division of Countrywide, was nabbed and will face trial for stealing leads from Countrywide to fuel his side mortgage leads business. The criminal complaint is filed in US District court for “Exceeding Authorized Access to a Computer of a Financial Institution.”
This reminds [...]
Lead Buying-Are You Buying Leads or Customer Opportunity?
by Bill Rice on September 29, 2008
I am seeing a disturbing (or foolish) trend in the major verticals that buy leads–mortgage, debt, insurance, education, and auto. We are buying leads, not investing in customer opportunities.
Pause for a moment and think about your current online lead buying or even offline marketing. Do you have a strategy to manage your “no” customers as [...]
Will a Rapidly Reshaping Mortgage Market Change Mortgage Lead Buying?
by Bill Rice on July 30, 2008
The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other closed-for-business major mortgage lenders. In a similar trend, even more lenders have closed their doors on major wholesale operations–potentially fulfilling [...]
Continue Reading 0 comments Buying Leads, Lead Generation, Lead Market News
Inflection Points for Search Spending Similar to Lead Buying
by Bill Rice on February 28, 2008
Niki Scevak, former Jupiter Analyst and current marketing luminary, was strolling down search marketing memory lane when he came across the Stanford Entrepreneurs’ podcast, which contained a reference to one of his slides from his analyst days.
The interesting point that Niki makes, which struck me, is this:
…basically an S-curve that showed spending on search by [...]
