Is Lead Quality a Gimmick?

April 13, 2011 By 2 Comments
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Really it is, isn’t it? Leads are people, driven to inquire about a category of products or services. The quality of those inquiries is determined long before they show up in your lead management software. Certainly you can scrub and append data to … [Read more...]

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Will a Rapidly Reshaping Mortgage Market Change Mortgage Lead Buying?

July 30, 2008 By 1 Comment

The collapse of the mortgage market has rapidly reshaped the face of mortgage lending. Wiped out are top lenders and notable consumer brands like: American Home Mortgage, Ameriquest, Countrywide, IndyMac, New Century, among 271 other … [Read more...]

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Inflection Points for Search Spending Similar to Lead Buying

February 28, 2008 By Leave a Comment

Niki Scevak, former Jupiter Analyst and current marketing luminary, was strolling down search marketing memory lane when he came across the Stanford Entrepreneurs' podcast, which contained a reference to one of his slides from his analyst days. The … [Read more...]

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