by Bill Rice on January 23, 2009
LeadCritic announced a stealth project he has been very quietly working on for over a year–LeadTrade.com. It sounds promising as a solution to a very real and growing problem in the lead generation industry, managing leads.
It is a common problem to those of us passionate about lead management. At the core, this problem is simply [...]
by Bill Rice on October 20, 2008
There is an interesting and lively discussion taking place at LeadCritic.com. The question posed is “Why the Lead Exchange Model Can’t Work.” The premise of the original author’s denouncement of lead exchanges seems to rest on three assumptions: “paper thin margins,” circumvention, and volume. I am not certain that I believe they can’t work. I [...]
by Bill Rice on July 22, 2008
Have you ever wanted to sit down with the CEO of your lead aggregator or provider and ask a few questions? Recently, I had this opportunity with Payam Zamani of Reply!.
I am sure you will enjoy our discussion. It is both interesting and full of insight. The market is certainly changing and I asked [...]
by Bill Rice on April 3, 2008
Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging.
The concept of a lead exchange seems simple, but I think the challenge is in [...]
by Bill Rice on March 18, 2008
Recently, I have been following the LeadPointUK blog with great interest. Not all lead markets are built or evolve in the same manner. Here are a few notable differences:
The UK lead market did not grow up on the “When Banks Compete, You Win” LendingTree consumer mantra
The resulting expectation of exclusive leads is subject to debate [...]
by Bill Rice on February 28, 2008
LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller [...]
by Bill Rice on February 6, 2008
Affiliates in the US continue to look for lucrative platforms in an increasingly fiercely competitive landscape. Could the relatively under-developed Internet advertising markets in European be the next fertile entry point?
Jay Weintraub’s analysis of the AOL/Advertising acquisition of buy.at comes to this conclusion. The broader question may be is this a fertile ground for affiliates [...]
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