by nickmartini on July 22, 2009
An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to increase search engine optimization connections with their audience thus encouraging goodwill which in turn helps bring sales.
Marketing through Blogging
It is nothing you have not heard for quite some time now. [...]
by nickmartini on June 17, 2009
Take your business to the next level with Affiliate Marketing a powerful tool that will have your sales force turning profit in less time.
by nickmartini on June 16, 2009
Lead Buying is crucial in today’s economy. Learn how to maximize your ROI on leads with online marketing.
by Bill Rice on May 6, 2009
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Truth be told, the Internet lead generation pond is pretty small. The Lead Critic spotlights a recent suit brought by LG Technologies against several former employees and then, as lawsuits tend to do, digs into the deeper pockets of Marc Diana, LeadPoint, and Breakwater Ventures.
I won’t go into all the details here–no one [...]
by Bill Rice on February 13, 2009
If you are going to outsource your online marketing to a lead provider–put consumer protection at the top of your due diligence checklist. Protecting consumers online is a FTC hot button and more than one lead provider and marketing agency has felt their sting. Did you know the lead generation practices of these lead providers [...]
by Bill Rice on January 23, 2009
LeadCritic announced a stealth project he has been very quietly working on for over a year–LeadTrade.com. It sounds promising as a solution to a very real and growing problem in the lead generation industry, managing leads.
It is a common problem to those of us passionate about lead management. At the core, this problem is simply [...]
by Bill Rice on January 8, 2009
This seems a peculiar question from a guy that is constantly advocating efficiency and avoiding lead cramming. However, the market is causing some unique opportunities in the market–opportunities that may lead you to consider overbuying leads in the short-term.
There is an enormous amount of mortgage and debt leads being generated online. Everyone is trying to [...]
by Bill Rice on December 18, 2008
This is just an observation, but I thought it was interesting. As I go about my daily read of online news I am noticing a subtle trend: Zillow quoted for market mortgage rate trends a space long dominated by Bankrate.com.
What does this mean in the lead generation business? Here are a few of my thoughts, [...]
by Bill Rice on October 23, 2008
I hear a lot of this, “I wish my lead provider would give me better leads.” And, a fair amount of this, “Customers don’t work the leads the way they should.” However, so often that is all it amounts to–a bunch of under the breathe quibbling.
There are some basic things lead sellers and lead [...]
