Tracking News, Trends, and Best Practices
The Internet mortgage market has traditionally been full of marketers pitching hopeful offers to hopeful homebuyers. Today, Move, Inc. placed a significant outlier into the Internet mortgage market. With the launch of MortgageMatch.com, Move, Inc. … [Read more...]
Aged Internet leads are generated just the same as real-time Internet leads. The only difference is time and that passing of time significantly reduces your leads cost. Aged leads can give your business some unique opportunities and … [Read more...]
There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge. According to a recent Unisfair study of Technology Marketers the … [Read more...]
Image by c.e.andersen via Flickr I've had several clients recently ask me the same question: "Where's the lead market headed next?" Well, I'm no soothsayer or seer, but I think these kind of trends are pretty easy to breakdown into reasonable … [Read more...]
Lead management is certainly becoming the new buzz word in CRM. My theory is that it is to obscure the failure of the CRM concept and the budgetary fiascos it has brought to most organizations. As you know, CRM always promised big ROIs and WOW … [Read more...]
