Aged Internet leads are generated just the same as real-time Internet leads. The only difference is time and that passing of time significantly reduces your leads cost. Aged leads can give your business some unique opportunities and … [Read more...]
What is the Promise of Lead Management?
July 28, 2008 By 1 Comment
Lead management is certainly becoming the new buzz word in CRM. My theory is that it is to obscure the failure of the CRM concept and the budgetary fiascos it has brought to most organizations. As you know, CRM always promised big ROIs and WOW … [Read more...]
Are You Making These 5 Lead Management Mistakes?
July 2, 2008 By 6 Comments
Are you looking to acquire more customers with less leads? That strategy would certainly improve your profit and decrease wasted marketing dollars. Unfortunately, you probably don't even know how many opportunities you are throwing away every day. … [Read more...]
Closed Loop Marketing, Generating the Best Leads
June 14, 2008 By Leave a Comment
Generating demand and generating buyers are two very different lead experiences for a sales person. Demand generation typically delivers a great conversation that may evolve into something eventually at best and a non-responsive withdrawal at worst. … [Read more...]
FREE Lead Management, It’s that important
April 15, 2008 By 3 Comments
If you were at LeadsCon you were probably waiting for this... Today, Kaleidico launches in closed beta a free lead management system built on Twitter--SalesTwit! The premise is simple, built on the following observations: Most sales occur outside … [Read more...]
Lead Generation Industry, You Asked We Delivered
April 10, 2008 By Leave a Comment
At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data--seen as a critical success factor for online originations. As you may remember we had this discussion all the way back at … [Read more...]
