by Bill Rice on January 8, 2009
This seems a peculiar question from a guy that is constantly advocating efficiency and avoiding lead cramming. However, the market is causing some unique opportunities in the market–opportunities that may lead you to consider overbuying leads in the short-term.
There is an enormous amount of mortgage and debt leads being generated online. Everyone is trying to [...]
by Bill Rice on February 10, 2008
This is probably one of the most often asked questions by mortgage lenders and brokers. It seems simple enough and certainly should be measurable. So, why the debate and no definitive answer?
Clearly, the challenge is transparency. With the exception of Lead Marketwatch there is no information or data in the market on which to set [...]
by Bill Rice on February 6, 2008
Bankrate, like most of the Internet advertising market with mortgage market exposure, has missed quarterly earnings estimates. I think the key trend line that needs to be watched is reflected in this statement from Bankrate’s CEO, Thomas Evans:
“It was an unusual quarter in that we had two record months followed by a soft December, when [...]
by Bill Rice on February 6, 2008
Tom Reddin, former CEO of LendingTree, has jumped into the fast lane with a North Carolina based NASCAR company.
On Monday, Reddin, 47, became CEO of Statesville-based Gillett Evernham Motorsports, which runs three cars in NASCAR’s top race circuit. He’ll be responsible for the company’s operations on and off the track.
Apparently, Reddin had an itch to [...]
