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LeadCritic Announces Closed Beta for LeadTrade

by Bill Rice on January 23, 2009

LeadCritic announced a stealth project he has been very quietly working on for over a year–LeadTrade.com. It sounds promising as a solution to a very real and growing problem in the lead generation industry, managing leads.
It is a common problem to those of us passionate about lead management. At the core, this problem is simply [...]

Continue Reading 2 comments Lead Company, Lead Generation, Lead Management, Lead Market News

Lead Exchanges-Do They Work?

by Bill Rice on October 20, 2008

There is an interesting and lively discussion taking place at LeadCritic.com. The question posed is “Why the Lead Exchange Model Can’t Work.” The premise of the original author’s denouncement of lead exchanges seems to rest on three assumptions: “paper thin margins,” circumvention, and volume. I am not certain that I believe they can’t work. I [...]

Continue Reading 0 comments Lead Generation

Reply.com Launches Blog and Lead Exchange

by Bill Rice on April 3, 2008

Reply.com just launched a new blog and revealed their new lead exchange. It appears the lead marketplace concept is about to get a bit more competitive, with Reply.com being one of two new entrants that I have heard whispers of emerging.
The concept of a lead exchange seems simple, but I think the challenge is in [...]

Continue Reading 2 comments Lead Company, Lead Generation, Lead Market News

Lead Exchange (marketplace) Gains Solid Foundation

by Bill Rice on February 28, 2008

LeadPoint, as one of the first lead exchanges or marketplaces, has gained an undeniable foundation in the lead generation market has certainly secured its place in the lead market. Announcing more than 4 million lead trades since its inception in 2004 it continues to demonstrate dramatic growth on both the lead buyer and lead seller [...]

Continue Reading 0 comments Buying Leads, Lead Market News, Selling Leads