I am seeing a disturbing (or foolish) trend in the major verticals that buy leads–mortgage, debt, insurance, education, and auto. We are buying leads, not investing in customer opportunities.
Pause for a moment and think about your current online lead buying or even offline marketing. Do you have a strategy to manage your “no” customers as [...]
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Lead Buying-Are You Buying Leads or Customer Opportunity?
by Bill Rice on September 29, 2008
Don’t Buy Leads, Invest in Leads
by Bill Rice on May 27, 2008
You may have thought you couldn’t afford to buy leads. However, I am going to show you a secret that is going to prove you can’t afford not to. So often we go into marketing focused on the initial investment with no consideration of the return or the alternative. ZipSearch’s blog post on investing in mortgage leads [...]
