Lead Provider Shuffle: Mortgage Leads Out–Debt, Education, Insurance Leads In

The mortgage market is having a bit of trouble. Was that understated? And it has lead aggregators scrambling for new lead generation niches. Lead Critic has a great post on why providers are moving, which is probably pretty obvious, and a few … [Read more...]

Q&A with Lead Generation Leadership: Talking with Payam Zamani of Reply!

Have you ever wanted to sit down with the CEO of your lead aggregator or provider and ask a few questions? Recently, I had this opportunity with Payam Zamani of Reply!. I am sure you will enjoy our discussion. It is both interesting and full of … [Read more...]

BillsIQ Reveals the Secrets of Your Personal Finances

BillsIQ

There are a lot of reasons that the mortgage market is in a mess, but I think one clear influence was and continues to be a lack of customer knowledge. As the mortgage refinance market feasted on historically low rates mortgage lenders (and … [Read more...]

Top 5 Mortgage Lead Providers of the Week

We have been getting a lot of request from our Lead Buyer Readers to dig (Digg Us, that's a good idea too) a little deeper into the Lead Provider's listed in the Top 5 on Lead Marketwatch each week. So, here you go: 5. ZipSearch.com, is a consistent … [Read more...]

Finding the Right Lead Provider Starts with You

Finding a Good Lead Provider

Getting a good lead provider, oddly enough, has a lot more to do with you than them. There are a lot of them and most, assuming they are reputable, are following fairly consistent and proven methods of generating quality consumer inquiries. However, … [Read more...]

Does Your Lead Provider Do Co-Registration?

Many do and certainly is worth asking the question. The positive and negatives of co-registration has been debated and there are certainly a right way and a wrong way for publishers and advertisers to us this technique. Here is an excellent primer … [Read more...]