Tracking News, Trends, and Best Practices
Really it is, isn’t it? Leads are people, driven to inquire about a category of products or services. The quality of those inquiries is determined long before they show up in your lead management software. Certainly you can scrub and append data to … [Read more...]
At LeadsCon 2008, there was a lot of interest in closing the loop between lead generation and lead management performance data--seen as a critical success factor for online originations. As you may remember we had this discussion all the way back at … [Read more...]
